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Wednesday 17 March 2010

THE NEWS. FIRST WORLD VS THIRD WORLD

I suppose because we are regarded as a third world country we should not expect better from our TV and print publications.
Or are we regarded as a third world country because of our TV and print publications.
Mmmmm. Interesting.

News coverage in South Africa across the board consists of corruption, crime and the antics of Zuma, The Dilemma and their cronies.
TV consists of soccer, wrestling, soccer, wrestling, various forms of Muvhangu, soccer and wrestling.

 

Granted, for good measure the odd bit of third world sensationalism is thrown in now and then. Cats with divine markings, bibles ordaining incest, children talking in tongues and following evil forces into the night to disappear for days on end etc.

In the first world, people have a few more options, but the stuff the hungry viewers feed on, especially in terms of sensationalism, is well, I suppose we should call it first world.

So Howard Stern wasted no time in organising a pageant to find Tiger Woods’ Best Mistress on his TV show!

But the excitement was not so much the pageant itself. It was really about the scandalous details these girls were spilling out about their affairs with the world’s formerly squeaky clean top golfer.

All the contestants were former mistresses of Tiger Woods, except for Rachel Uchitel, who was disqualified because she had signed a settlement agreement with the golfer (probably worth much more than $75k?)

Jamie Jungers walked away with a whopping $75 000 (+-R500 000) and a unique black diamond ring especially created for the competition by Steven Singer Jewellers to be ‘the perfect mistress ring!’

And the target market?
Well, the show was sponsored by AshleyMadison.com, an online dating service for people looking to cheat on their significant others, that uses the tagline ‘Life is short, have an affair.’

Mistresses Loredana Jolie and Jaimee Crubbs were the runners-up and were each awarded $15k by the sponsor.

Pictured below is the new craze in jewellery in the first world. The 3.5-carat Mistress Ring is also being marketed as The Non-Engagement.

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