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Wednesday 16 June 2010
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THE SEXY ORANGE DRESS COUP

An ad campaign fronted by Sylvie van der Vaart, wife of Real Madrid ace Rafael van der Vaart, made the garment so popular it has gone on sale to the public for just ten Euros.

And Dutch fan Merel said ‘Women want their own style to support the national team, not an ill-fitting men's shirt. The dress is a gift sent from God, I swear. It's super comfortable, sexy and is all orange. And that is all we Dutch supporters need.’

This, undoubtedly, is exactly what Dutch beer brand Bavaria had hoped for when they launched their clingy orange dress as ‘Holland’s official World Cup Dress.’

The cherry on top came when Fifa arrested thirty-six sexy Dutch women, forced them out of Soccer City and held them for several hours for wearing the body-hugging orange dress at the game between Denmark and The Netherlands.

This is not the first time the beer brand has been the centre of controversy at a World Cup.
Four years ago in Germany, Dutch fans wearing Bavaria-branded orange lederhosen with a tail representing a lion were told to take the pants off at soccer matches. Many of the fans had nothing but their underwear underneath and were forced to go into matches without their pants.

"This time we put no branding on the dress," said Bavaria spokesperson Peer Swinkels. "And Fifa doesn't have a monopoly over orange."

He said there was no branding on what has been described as the first real World Cup dress, but it was well known to be part of Bavaria beer in Holland.

Well, thanks to Fifa’s actions, the whole world now associates the dress with Bavaria beer, because these pics are plastered all over the web.

Mission accomplished.
Bavaria beer - 10 Budweiser and Fifa - 0

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