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Thursday 7 January 2010

HOW TO CASH IN ON THE SOCCER WORLD CUP

The 2010 Fifa World Cup is around the corner.
It’s time to wake up and smell the Koffiehuis.

Make no mistake. This is an opportunity of a lifetime.
With almost half-a-million soccer fans expected in South Africa for the tournament, creative-thinking South Africans will soon be rolling in the cash.

Not all of us are capable of devising creative ways of exploiting this market, and for many, selling boerewors rolls or mince salomies is about as creative as we will get in this field.

You need to come up with original ideas, something that no one else will think of, in order to take full advantage of this golden opportunity.

But stress not fair one, I will share some of my Yummie ideas with you so that you too can get your deserved share of the booty that is up for grabs come 11 June.

Here are five sure-fire strategies that will bring in at least R1-million for the month:

1. Write a comprehensive manual called ‘How to Win a World Cup’, detailing an elaborate plan to assassinate all the players from all the other teams in the tournament.
Sell this manual to Bafana Bafana for R1-million

2. Start with R2-million.
Invest R1-million in a music festival on Strandfontein beach, featuring all the top kwaito acts. Plan this festival to coincide with the World Cup Final.
Bea in mind that this is winter and the chances of rain are pretty good, so have a contingency plan in place.
Plan B should be to move the festival into a bungalow if it rains.
Either way you will lose your investment, but you will have R1-million left.

3. As soon as the knockout rounds start, open a flea market type stall with a gazebo at the departure lounge of OR Tambo International Airport.
Sell vuvuzelas to all the fans of the teams that have been eliminated as they leave the country. Offer a special discount to the actual teams.
Be careful with your pricing structure though, many will not want to buy the product.
The recommended retail price is R100k each. Even if you only sell ten you will still make R1-million.

4. Compile an extensive document in Arabic, name it ‘Al Qaeda’s Itinerary for 2010 in South Africa.’
Contact the CIA, FBI and M15 and offer the document to the highest bidder.
If these potential buyers do not bite, offer Jackie Selebi R10k to accept the document as a gift.
Then sell your story to YOU magazine for R1-million.

5. Establish a chain of kiosks in close proximity to all airports, hotels and stadiums across the country. You know, like the ones that sell lotto tickets.
Rent out each kiosk as budget accommodation for ten people sharing. Do reasonable rates. Like $50 per person per night.
Projected income for just ten such kiosks:
10 x $50pp x 30nights x 10 kiosks = $150k = R1-million

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