The seminar was supposed
to be on monetizing your blog, but the speaker
dsignated to talk on this subject went to great lengths
to convince bloggers that earning decent money from your
blog is virtually impossible.
The blogs that do make a lot of money were almost grudgingly
cited as the exception to the rule.
It has taken me four days to recover from this onslaught.
Four days to realise that the speaker is not qualified
to talk on monetising your blog, because he is unable
to make money from his blogs.
And this brings me to controversy.
During the seminar, it was repeatedly affirmed that controversial
content attracts the most readers.
Interestingly, Benford’s law of controversy loosely
states ‘the fewer facts are known, the more
controversy there is, and the more is known the less controversy
there is.'
I believe that the speaker at the Ad Dynamo seminar knew
very little about monetising your blog, and to
this effect, I turn against him.
From the Latin contra - "against"
- and vertere - to turn.
