But in 2008, Stefani was ready to - very
cleverly - combine all her talents in music, fashion, art
and technology, to launch herself as a shock artist.
Barely two years later, Lady Gaga is one
of Time magazine's 100 most influential people of the year,
Forbes lists her as the second most powerful musician in
the world, and she is one of the first artists ever to achieve
the milestone of over a billion viral views of her music
videos.
Lady Gaga spares no expense
when it comes to promoting her public image.
For example, she spent £40,000 to hire a NASA trained
chemist in order to discover a non-hot substance that would
let steam out from a teacup-shaped dress, and £52,000
on a bath tub for her performance on UK TV talent show The
X Factor last year.
It seems though that the persona has a very
expensive human kink that contributed considerably to her
sold out Monster Ball Tour losing $4-million.
The eccentric singer is terrified of evil
spirits and has allegedly splashed out £30,000 on
state of the art Electro Magnetic Field meters to detect
spectres, and has every hotel and tour venue scanned by
a team of paranormal investigators before she will
agree to stay or perform there!
