Euro Millions Live

Giftday 

 

WE WILL, WE WILL, HOUSE YOU

I need some serious help in understanding this one.
Is there anyone out there who can explain it to me?

Tokyo Sexwale’s Department of Human Settlement spent R60m on advertising during the 2008/2009 financial year, despite its budget of R20m.
It’s not the fact that they overspent their budget by 200% that I don’t understand.
Overspending has become the norm with our government departments.

What I fail to understand is what they are advertising.

Free Tarot Reading

 

Formerly the Department of Housing, their job is to provide houses for the people of South Africa, and we all know about that waiting list.

In response to a parliamentary question posed by the DA, the department said that the R60m included 52 performances of a face-to-face housing consumer campaign and a housing awards ceremony.

R23.4m was spent on one particular campaign that was intended to ‘continue to profile the housing programmes, developments, achievements and challenges to beneficiaries and the general public.’
One awards ceremony cost the department R1.8m to organise and host, R600 000 for accommodation and transport, and another R930 000 to advertise.

‘The costs also include all advertising conceptualisation, production and procurement of media space for public broadcast or publication." the department said in its answer to the DA’s question.

Health Spas Gift Vouchers 

Did they perhaps conceptualise, produce and procure advertising space for Tokyo’s one-night-stand in a shack to experience firsthand the plight of the people?

What is a performance of a face-to-face housing consumer campaign?

Is it like a band and a dance group that knocks on people’s doors to perform face-to-face their rendition of ‘Tokyo’s in the House’?

And finally, what on earth is a housing awards ceremony?

Is it like an awards evening where they present their colleagues and each other with awards for achievements as far as possible removed from building houses for the people?

Somebody please help me make sense of this.
Please.
I feel so inadequate for failing to comprehend it all.

Kader Khan
Editor
info@yummie.co.za

Bookmark and Share