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IS IT A BIRD, IS IT A PLANE, IT’S TECHNO MOM

I may as well let the cat out of the bag.
A couple of months ago, I entered into a JV for a soon to be launched inter-active online portal catering to today’s techno-savvy, hip and trendy mommies!

I have been frantically busy researching and writing for the project, and my mind has been filled with uteruses, stretched round ligaments and engorged breasts.

But there is also a world of technology out there that will blow you away.

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A company in Barcelona, for example, has launched an iPhone application that will figure out the reason why your baby is crying in ten seconds.

The Cry Translator "involves a revolutionary technology that quickly identifies an infant's cry, based on one of five emotional or physiological states.

These five ‘cries’ are apparently universal to babies, regardless of culture or language.

All you need do is place your iPhone about 20cm from the crying baby and touch the start button.


The cries are analysed and identified within a 10-second window, and.once the cry has been identified, tips to calm the infant are provided.

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A clinical trial with the original device, at a hospital in Spain, tested 104 children. When the suggestions to calm the child were followed, 96 percent of the babies stopped crying.

Available in Spain, Britain and the US, the application is priced at $9.99 (R70) and will soon be available word-wide.

Demand has been phenomenal since it was featured on American television this week, said a company spokesperson, and one parent on the company's website marvelled at how accurately a soiled nappy was detected.

Do mommies today really need technology to tell them baby’s nappy is soiled?

Kader Khan
Editor
info@yummie.co.za

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