TEAZERS DOES IT AGAIN Ok, Lolly Jackson is a ruthless businessman and he sometimes comes across as being extremely arrogant - even obnoxious - but I have to hand it to the man. When it comes to advertising, his creativity is unrivalled. His latest billboard in Rivonia has elicited a legal letter from M-Net that says he has stolen their trademark, and he has been given until December 11 to remove the billboard or face legal action.

 

Lolly was recently forced to remove a billboard featuring the slogan ‘No Need For Gender Testing’ at the time when the Caster Semenya fiasco peaked in the media.

I think that Lolly is very much aware of the publicity that his controversial billboards will create, and that by the time he is forced to remove them, the objective would have been exceeded.

That’s brilliant marketing.
In case you think that I am speaking with a forked tongue because I thought the gender-testing billboard was in bad taste, I still feel that that particular one was in bad taste because of the sensitive and personal implication to Caster Semenya. (Is that proper language?)

But, my personal opinion does not take away from the marketing brilliance.
It’s a dog eats dog world out there, and I know that principles and ideals are not conducive to success in business.

Regarding his latest banner, Lolly says ‘At Teazers, our golden rule is ‘No Touching.’
If I want to tell you in Afrikaans that you should only look at something, it’s ‘Kyk Net.’

The billboard is placed right in front of M-Net’s building.

Jackson gave Caster Semenya R20k after he took down the ‘gender-testing’ banner, because ‘she gave me a lot of mileage.’

I wonder of he will make M-Net a similar offer after December 11?

Kader Khan
Editor
info@yummie.co.za