MARKETING CAPE TOWN FOR 2010 I agree with Guy Lundy, the chief executive of Accelerate Cape Town, that the initial 2010 branding of Cape Town as a party city was a disaster. When he recommends that Cape Town be branded as a serious business destination though, I suspect that he lives in a bubble. Come on. Cape Town? A serious business destination? No effen way! He further states that the city had failed to properly market Cape Town for 2010 and had allowed people to develop a brand for the city.

What are you suggesting Guy?
Should we get machines to brand the city?
Computers maybe?
Baboons?

Cape Town is consistently voted one of the best holiday destinations in the world. That’s what Cape Town is Guy. One of the best holiday destinations in the world. Accept it. Embrace it. Develop it. Nurture it.

You are – rightly - searching for a way to use the World Cup as a steppingstone to market Cape Town to the world for the 2010 AND THEREAFTER.

It’s right there under your nose Guy.

As for the Rio-type Carnival planned for the city in December, that’s another disaster in the making.

I respect you for stating that Cape Town is not Ibiza.
Now please admit that Cape Town is not Rio and develop an original annual Cape Town event.

It’s not that hard.
We have it all.
Right here under your nose.

Kader Khan
Editor
info@yummie.co.za