Does that sound right? Does it sound like
they launched it in a car accident in Paris? Or is it just
me?
Anyway, adverts for the range feature a
Diana lookalike and urges consumers to ‘Feel the Romance
of British Royalty.’
This campaign is probably considered to
be in bad taste by many, but likewise, it will probably
sell lots of lingerie.
Maybe its time for me to lose my scruples
and look at developing sexy briefs for men and launching
it on the anniversary of Elvis Presley’s death.
The billboard could feature an Elvis lookalike urging consumers
to ‘Put Elvis in Your Pelvis.’
What about a range of condoms called MJ’s
Glove?
Nah. That will probably only appeal to bisexual paedophiles.
That market is too small.
Bad idea?
Bad idea.